Jennifer Westendorf and Colorado Storm ECNL U15 Recognized as January S’Hero Award Recipients

AYW WhiteRICHMOND, Va. (January 27, 2015) – The Elite Clubs National League (ECNL) today announced Jennifer Westendorf and Colorado Storm ECNL U15 as the January S’Hero of the Month award recipients for individual and community leadership.  These S’Heroes who are role models for our nation’s young female athletes, balancing their drive to become elite athletes with the pressures of fitting in with social peers.


Jennifer Westendorf is a member of the GSA ECNL U18 team, and is currently the ECNL goal-scoring leader with 32 goals in 20 games this season.

Jen was born in St. Louis, Missouri, where she grew up with her Brazilian mother, Adrianna.  She fell in love with the game of soccer at an early age, and quickly found success as a left-footed player with great ball-striking ability.

Jen began playing in the ECNL for GSA in Atlanta, committing to a six hour round trip for training and games.  The travel demands to play for GSA were significant, and ultimately resulted in a family decision to move to Georgia.  Among other things, the family move was made to help facilitate Jen’s goal to play soccer at the hightest level possible, and be the best that she can be.

Jen will continue her soccer career at the University of Notre Dame in the fall of 2016.  Her and her family’s commitment to excellence, and to overcome obstacles to achieve their goals, define what it means to be an Amazing Young Woman.


imageIn November 2014, the Colorado Storm ECNL U15 team was challenged to a club wide charity campaign, the first annual “Storm Strikes Hunger”food drive.  In the first year of the club’s food drive competition, the U15s helped raise over 4,000 lbs of food for local charities, including Thornton Food Bank and Food Bank of the Rockies.

The Colorado Storm ECNL U15 team not only participated in the food drive, but also volunteered on available weekends at the Food Bank of the Rockies, where the team volunteered multiple times a year.

The ECNL U15 team is a living example of the core values of the Colorado Storm Soccer Association (CSSA), using teamwork to aid the community and instilling positive character in the lives they touch.  They go above and beyond both on and off the field, raising the bar for the next generation of leaders.

In 2014, the ECNL U15 team went door-to-door to gather used soccer equipment, uniforms, and other gear.  What started out as a soccer specific ask, soon turned into a project for all sports, and the team sent all of the donated items to Project Hope in Africa to be distributed to rural schools in need.  In the same year, the team also participated in a CSSA auction to raise money for a scholarship fund for low-income players in Coloroado.

Whether it is gathering items to send overseas, collecting nonperishable food items for the local food banks, or contributing to the CSSA auction to raise money for the Colorado Storm scholarship fund, the ECNL U15 team is leading the way.  They will continue these efforts in the spring when the Colorado Storm launches “Kicks for Cancer”, an initiative inspired by the team to raise money for cancer research.

“Working together as a team off the field further strengthens our bond as a group on the field.” said Morgan Szarka of the U15 team.  “The value of each individual comes to light both in the game of soccer and in community outreach projects.”

“It is this reason why our team values the times we share together and the positive impact we instill on others.” said U15 Jessica Hixson.  “Giving back to the community is rewarding, and we are thankful to have the opportunity to share our story with the entire ECNL community.  We hope to inspire others to give back to help those in need.”

S’Heroes is part of the Amazing Young WomenTM campaign designed to showcase strong, successful women who embody the leadership ideals first learned and developed on the soccer fields of their youth. The ECNL is calling on all who love sports to join them in supporting youth female athletes as they recognize their own potential, define their individual paths to success, and prepare to be our next generation of leaders by visiting and using the hashtag #BeautifulAmbition.

Studies have shown that driving factors behind girls dropping out of sports include social stigma and limited exposure to the inspirational journeys trailblazed by positive role models.  Too often player traits that are so valued by teams are not promoted as “beautiful” traits for young girls.  By age 14, girls are dropping out of sports at two times the rate of boys. Amazing Young Women encourages young female athletes to embrace their ambitious, driven and competitive nature.  And those recognized as S’Heroes have taken a spirit of leadership and inspiration from the field, and have demonstrated that it’s not just about a phase of your life, but a way of life.


About Amazing Young WomenTM:  Launched by the ECNL, the Amazing Young Women campaign is a dynamic platform of online and local market activations that showcase and celebrate female role models offering an aspirational focus for all female athletes and teens as they prepare to be our next generation of leaders. Throughout the 2014-2015 season, the ECNL will showcase what it means to have #BeautifulAmbition as exemplified by former and current ECNL players, and is calling on all of the nation’s women to join the movement to celebrate the endless potential of today’s girls.

Women of all ages can share their personal moments of #BeautifulAmbition through social media and at  Every share and submission helps drive a movement that celebrates the power of what it is to be a girl today.  Each month Amazing Young Women of the ECNL will be chosen from online submissions and social engagement to be showcased at  Through testimonials, tips and tools, the website is providing all girls to view, share, and celebrate what it is to be motivated, strong, and successful.
About Elite Clubs National League:  The Elite Clubs National League (ECNL) was founded in 2009 to enhance the developmental experience of female youth soccer players in the United States through: (i) Improving the competitive environment through creation of a true national competitive league; (ii) Improving the process for identifying elite female soccer players for the U.S. Soccer youth national teams through a systematic scouting and identification program based on national competitions; and (iii) improving the daily training environment at top female youth soccer clubs through developing best practices and training and organizational guidelines for its member clubs.  The ECNL is sanctioned by US Club Soccer and is sponsored by Nike Soccer.

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