The ECNL Celebrates the #BEAUTIFULAMBITION of Our Nation’s Premier Female Athletes

AYW WhiteRICHMOND, VA (October 7, 2014) – The Elite Clubs National League (ECNL), the nation’s premier female youth soccer league, today kicked-off Amazing Young WomenTM and its rallying cry #BeautifulAmbition. The campaign is a dynamic platform of online and local market activations that showcase and celebrate female role models offering an aspirational focus for all female athletes and teens as they prepare to be our next generation of leaders.

Entering its sixth year, the ECNL has grown to become the most comprehensive elite female youth development platform in the world, encompassing female-focused health, wellness and player development programs.  Throughout the 2014-2015 season, the ECNL will showcase what it means to have #BeautifulAmbition as exemplified by former and current ECNL players, and will call on all of the nation’s women to join the movement to celebrate the endless potential of today’s girls.

“Generations of women have worked to redefine what it means to be a girl and have made it a reality that today’s teens have the ability to truly define themselves,” said Sarah Kate Noftsinger, Commissioner, ECNL.  “In a show of appreciation and celebration of these women, we are motivating the Amazing Young Women of the ECNL and beyond to realize their own full potential.”

The Amazing Young Women campaign is calling on women of all ages to share their personal moments of #BeautifulAmbition and help drive a movement that celebrates the power of what it is to be a girl today.  Each month Amazing Young Women of the ECNL will be chosen from online submissions and social engagement to be showcased at  Through testimonials, tips and tools, the website is providing all girls to view, share, and celebrate what it is to be motivated, strong, and successful.

Getting involved is easy and social:  

  • #BeautifulAmbition Chosen to represent the “beautiful game”, the pleasure of accomplishment, and the commitment to succeed.  #BeautifulAmbition is the bridge between thinking and doing; it is the catalyst necessary for success. By using #BeautifulAmbition on Facebook, Twitter, and Instagram to share personal moments of accomplishment individuals will join the celebration of our nation’s Amazing Young Women and have the opportunity to be selected for a monthly profile.
  • Add ‘theECNL’ on Snapchat Created as a gateway to gain access to premium content including material and information about self-esteem, confidence, health and wellness. Throughout the year special guests will be available on Snapchat to answer questions one-on-one in a safe forum.
  • Developed as the campaign hub to house and showcase campaign content, celebrate the stories of ECNL players and leaders, and highlight the accomplishments of our nation’s Amazing Young Women.

Reinforcing good practices:

To bring the online buzz to life, a #BeautifulAmbition pop-up tour will accompany ECNL National Events, stopping in seven cities from coast-to-coast. The Zone will include a series of local market activations to share health and wellness techniques, and will encourage young women to maintain peak performance on and off the field. These activation zones will be tailored to meet the specific needs of teen girls and will reinforce strong health habits as a critical factor to individual success throughout life.  At activation sites, girls will have the opportunity to meet former players, share their onsite experience through their personal social media handles, and submit nominations for the next Amazing Young Women who will be highlighted through the campaign.

To learn more about local market stops including cities, dates and special guests, visit


About Elite Clubs National League:  The Elite Clubs National League (ECNL) was founded in 2009 to enhance the developmental experience of female youth soccer players in the United States through: (i) Improving the competitive environment through creation of a true national competitive league; (ii) Improving the process for identifying elite female soccer players for the U.S. Soccer youth national teams through a systematic scouting and identification program based on national competitions; and (iii) improving the daily training environment at top female youth soccer clubs through developing best practices and training and organizational guidelines for its member clubs.  The ECNL is sanctioned by US Club Soccer and is sponsored by Nike Soccer.  |   Facebook:  /theECNL  |  Twitter: @theECNL

For media enquiries:
Jen Woodie
Phone: (703)304-5723